2017 Annual Pre-Conference: LMA QuickStart - Legal Marketing Essentials

Are you a marketer with less than five years of experience working inside a law firm? Would you like to refresh your knowledge of the core competencies and best practices of legal marketing? The popular LMA QuickStart® program is for you. LMA QuickStart® is a comprehensive and entertaining one-day program focused on the key marketing and business development issues you face every day. The speaker faculty will offer no-nonsense advice that will challenge you and provide you with practical tools and skills you can apply immediately.

Sessions Include: 

  • Law Firm 101: Understanding How Law Firms Make Money, Pay Attorneys, and Set Budgets and Why the Role of Legal Marketers Is Highly Valued
  • T-Ethics: Our Professional Obligations When Marketing Through Technology
  • Essential Legal Marketing Technologies
  • Attorney Persuasion–Powerful Techniques for Getting Your Way More Often
  • Be” In-The-Know”: Business Development Basics
  • Know Your Clients: Law School for Marketers
  • Through The Looking Glass: Perspectives from Marketing Leadership


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