It’s not new news that technology is crucial to successful marketing. However, marketing technology’s role is fundamentally changing. Today’s marketing technology — and the issues it surfaces — is one of the most important drivers of marketing strategy and creativity.

Sessions include:

• The Future is Now: Scaling Expertise with Cognitive Computing
• The Ethics of Data-Driven Legal Marketing
• Marketing Automation: How to Build a Platform that Nurture Prospects and Clients
• Design Thinking Workshop
• Re-architecting Law Firms' Data Sources

 

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