2017 Annual Pre-Conference: Rise of the Legal Marketing Technologist

It’s not new news that technology is crucial to successful marketing. However, marketing technology’s role is fundamentally changing. Today’s marketing technology — and the issues it surfaces — is one of the most important drivers of marketing strategy and creativity.

Sessions include:

  • The Future is Now: Scaling Expertise with Cognitive Computing
  • The Ethics of Data-Driven Legal Marketing
  • Marketing Automation: How to Build a Platform that Nurture Prospects and Clients
  • Design Thinking Workshop
  • Re-architecting Law Firms' Data Sources


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