2018 Annual Pre-Conference: LMA QuickStart - Legal Marketing Essentials

Are you a marketer with less than five years of experience working inside a law firm? Would you like to refresh your knowledge of the core competencies and best practices of legal marketing? The popular LMA QuickStart® program is for you. LMA QuickStart® is a comprehensive and entertaining one-day program focused on the key marketing and business development issues you face every day. The speaker faculty will offer no-nonsense advice that will challenge you and provide you with practical tools and skills you can apply immediately.

Sessions Include:

• Law Firm Structure, Strategy and Economics
• T-Ethics — Our Professional Obligations When Marketing Through Technology
• Essential Legal Marketing Technologies
• Attorney Persuasion — Powerful Techniques for Getting Your Way More Often
• Always Be Commercial — A Fundamental Lesson in Successful Business (and Career) Development
• Time Management Strategies and Technologies for the Overwhelmed Marketer
• Through The Looking Glass — Perspectives From the Marketing Chiefs