Join this workshop session as they discuss the framework and best practices for key account management and much more!

Want to elevate your internal brand as a marketing and business development professional? Curious about new approaches to take formal and informal attorney business development coaching to the next level? Looking for practical and actionable ways to engage attorneys in business development? Join us for a high-impact, deep-dive session designed business developers who want to elevate their effectiveness as formal or informal coaches.

With so much pressure on marketing professionals to add value and so many traditional and digital marketing avenues to pursue, effective Strategic Planning can be an essential tool to help prioritize marketing activities, maximize the return on time and investment, and minimize the potential for burnout.

This panel will focus on how media professionals and marketers can navigate the evolving complexities of the legal media landscape and leverage omnichannel approaches and strategies to deliver maximum impact on behalf of their firms and lawyers.

This deep dive session will give proven methods, based on decades of experience, on how to avoid or overcome challenging hurdles. The novice and expert alike will come away with a new appreciation for the power that fundamentals and strategic thinking will bring to the art of the pitch.