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LMA Beyond Borders: Data Analytics for Law Firm Marketing: Measuring Success and Making Informed Decisions Event, Presented by the Midwest and West Regions
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New to Marketing Analytics? This session will be the definitive guide for those looking to introduce Marketing Analytics into their department and firm. Hear from pros both inside and outside of legal on best practices, learn to identify key sources of data and anticipate common roadblocks.
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Internal client service teams come in different shapes and sizes throughout law firms. This session will explore practical solutions for BD professionals starting a program for the first time, as well as ways to enhance and grow existing programs.
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Author of the book Relationships to Infinity, Jason Levin believes authentic relationships propel legal practices. With a lifelong interest in keeping in touch, and experience in brand management at Unilever and law firm sales at Vault.com, Levin has partnered with attorneys since 2011 to help them build their legal practices.
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Good storytelling engages an audience. Our panelists are not just passionate about stories, but are also passionate storytellers. Law firm partner Steve Cohen has successfully used op-eds to help tell a client’s story and influence legal decisions. Join us for a captivating session on storytelling as the best influencer.
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