This pre-conference program focuses on the specific tools needed to be a successful business development and marketing leader in a small to mid-sized law firm, when resources — time people and money — are limited and often stretched to capacity. The sessions will leverage the knowledge and experience of in-house marketers and consultants who have built innovative programs that can be executed in this environment.

Programs will cover a range of business development and marketing topics and will include a variety of case studies so that you can leave with a clear action plan to help you maximize existing resources, and tap into new resources to exceed expectations.

Sessions Include: 

• Overcoming the Fear of Failure at Your Firm
• Startup Legal Marketing: Tools and Lessons Learned in Running a Marketing and BD Department
• Seeing 2020: Setting your Sights on Extraordinary Client Experience
• Client Experience Optimization: The Content Journey and How to Use Big Data to Better Understand Your Clients
• Beartraps, Quicksand and Indifference: How to Avoid Them and Deliver ROI for your CRM
• Law Firm Business Development: Coaching for Coaches

 

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