A Crash Course in Aligning Your Marketing with What GCs Want (Passle)

Domains: Technology Management, Communications

Drawing on Passle’s General Counsel research from 2023, along with an exclusive reveal of findings from their latest 2024 research where they spoke to both Managing Partners and CMOs, this session will highlight the gaps in the perceived importance of a firm's digital presence and share tips on how to navigate this at your firm.

You'll learn how to:

• Examine content best practices to deliver exactly what GCs want and how to recognize the gaps in your firm’s marketing strategy
• Identify the best channels to use to be most present where your GCs are
• Discuss how to advocate for your increased investment in your marketing 
• Summarize the impact that investing in your digital presence can have

Presenters:
Alistair Bone, VP, Passle
Erin Dimry, Chief Marketing & Business Development Officer, DLA Piper