Adding and Defining Value in a Crowded Market


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Domains: Client Services, Business Development

In this session, outside counsel management professionals join law firm client development executives to discuss platinum client relationship management and how they define value-add. We will hear from the panelists how their teams interact with their company’s legal team, their role in the “buy” decision, the technology resources they are engaging, and how they define partnership. We will also review the various law firm departments to engage with as you develop a platinum client relationship program, what resources the law firm needs to commit for the program to be successful, and how to gather feedback to help evolve your service to address client needs and become more profitable.  

You'll learn how to:

  • Develop a clear understanding of how corporations and financial institutions engage law firms
  • Discuss how clients define value (tip - it isn’t about the discounts) 
  • Discuss how to work with senior leadership in the firm to deliver A+ client service

Presenters:
Samara Abrams, Director, Legal Operations, Micron Technology
Michelle Murray, Business Development Director, Strategic Projects, Shearman & Sterling LLP
Chris Ochs, Head of Outside Counsel Management Practice, UnitedLex

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Adding and Defining Value in a Crowded Market
Select the "View On-Demand Recording" button to begin.  |  60 minutes
Select the "View On-Demand Recording" button to begin.  |  60 minutes
Completion Credit
1 Conference Recording credit  |  No certificate available
1 Conference Recording credit  |  No certificate available