Am Law Trends & The Role Marketers Play in Growing Profit (ALM)

Domains: Business of Law, Marketing Management and Leadership

Get a sneak peek at ALM’s industry benchmark Am Law 200 and mid-market rankings, and what the new data will mean for firms and their marketers. Patrick Fuller, Chief Strategist, Legal, and Becky Jackson, Events and Sponsorships Executive at ALM and former Chief Client Services Officer at Thompson & Knight LLP will draw on ALM’s unique legal market perspective and discuss how to differentiate your firm in a compressing market and what will be top of mind for corporate counsel.

Before they are published, ALM will preview its flagship financial performance metrics and rankings ahead of the late April release of the Am Law 200. As part of the analysis, we’ll explore how the trends are changing over time, examine the role of marketing and business development professionals in increasing revenue and growing profitability, discuss strategies to differentiate your firm, and highlight actionable takeaways for firms and marketers.

You'll learn how to:

• Define the state of the legal market based on ALM’s proprietary data
• Develop strategies to differentiate your firm
• Examine the corporate counsel perspective looking ahead in 2024

Presenters:
Patrick Fuller, Chief Strategist, Legal, ALM
Becky Jackson, Global Events and Sponsorships Executive, ALM