Authentic (Social) Selling: A Sales Insider's View
Domains: Business Development, Communications
Using real-life situations, sales and social selling expert Sam McKenna will give you tips to help enhance your understanding of LinkedIn (from engagement, content, and networking) and sales in general. In advance of this session, you’ll have the chance to submit examples of challenges you’ve faced in social media engagement, connections, and sales. Sam will work through your situations and offer tangible, practical guidance on how to create a successful path forward.
Sam will provide easily-executable and proven practices to elevate your overall sales and social selling game. She’ll inspire you with her own mindset that will help you succeed regardless of how technology or methods of communication change. Whether you are experienced in marketing and BD or just trying to grasp your bearings, you will find this session full of extremely useful ideas to inspire your future (social) selling success.
You'll learn how to:
- Create/improve your authentic connection with your social media followers and audience
- Understand what drives people to want to work with you
- Learn how to better use social selling tools to more effectively convey your message
Samantha McKenna, CEO, #samsales consulting
Adam Severson, Chief Marketing & Business Development Officer, Baker Donelson