Building a 5-Star Reputation: How to Generate and Leverage Client Reviews

Sponsored by: B2C and Solo/Small Team SIGs
Domain: Communications
BoK Competency: Reputation Management

Client reviews have become one of the most influential drivers of business for law firms of all sizes. They not only help potential clients make decisions but also impact retention, referrals, and digital visibility. For both B2C and B2B firms, a thoughtful reputation strategy is no longer optional - it’s essential. Join the LMA B2C and Solo/Small Team SIGs for an engaging panel discussion where in-house marketers and a Google products expert will share practical approaches for building and maintaining a strong online reputation. Our panelists will cover:

  • Why reviews and client feedback matter for both retaining and attracting clients
  • How consistent reviews can strengthen Google advertising performance and SEO
  • Strategies to encourage more reviews ethically and effectively
  • Ways to showcase testimonials to build trust and credibility
  • Responding to negative reviews and turning them into opportunities
  • Tools and platforms to streamline the review process, especially for small teams

The session will also include time for Q&A, giving attendees the opportunity to ask practical questions relevant to their own reputation-building efforts. Whether your focus is B2C or B2B, you’ll walk away with actionable insights to help your firm elevate its reputation, strengthen client trust, and drive business growth.

Learning Outcomes:

  • Identify the impact of client reviews and feedback on client retention, referrals, and digital visibility.
  • Evaluate strategies to ethically generate more reviews for your firm.
  • Apply best practices for responding to negative reviews and leveraging testimonials to build credibility.
  • Assess tools and platforms that can streamline the review process, particularly for small teams.

Presenters: Moderator: Crystal Breede, Marketing Director, Huffman & Huffman Brothers-in-Law PLLC
Ben Fisher, VP of Marketing/Founder of Steady Demand and Google Product Expert
Maggie McBrady, Marketing Manager, Allen, Allen, Allen & Allen
Melissa Pasha, International Business Development and Marketing Director, Gable Gotwal

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Building a 5-Star Reputation: How to Generate and Leverage Client Reviews
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1 Webinar Recording credit  |  No certificate available
1 Webinar Recording credit  |  No certificate available
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