Building Data-Driven Business Development Plans

Domains: Business of Law, Client Services

Are you tired of generic client strategies? Are you seeking to supercharge client growth initiatives? Join this interactive workshop to learn how to use market insights data to develop actionable business development plans. The panelists will share insights into how client priorities, spend, and behaviors differ across client geographies and industries and arm you with market intelligence you can apply to your firm's unique client base. You will then use data-informed case studies to collaborate with your peers in creating bold BD strategies and the outline of a business development plan. Finally, you will test your strategic thinking by navigating a series of curveballs that impact your plan and its implementation. You will leave the session with practical strategies to drive meaningful strategic growth as a business development professional. 

You'll learn how to: 

• Create robust business development plans that are practical to implement
• Leverage external intelligence to inform client management and growth activities
• Articulate the role of BD & Marketing professionals in client management and growth. 

Speakers:
Kathryn Watson, Senior Manager Client Relations, Thomson Reuters Institute
Eve Starks, Senior Consultant, Thomson Reuters Institute
Jen Dezso, Director of Client Relations, Thomson Reuters Institute
Becky Halat, Senior Manager of Client Services, Thomson Reuters Institute