Building Practice Management for Stronger Leadership & Smarter Growth

Domains: Business of Law, Marketing Management and Leadership

Over the past two years, Burr & Forman has reimagined the role of Practice Group Leaders -- shifting from administrative oversight to business leadership. The missing piece? A dedicated Practice Management function to provide structure, insight, and accountability. In this session, you'll learn how one firm built this new capability from the ground up: defining roles, earning partner buy-in, and measuring what matters. Attendees will leave with a roadmap for implementing their own scalable model, one that empowers lawyers to lead more effectively, drives profitability, and turns chaos into clarity.

Learning Outcomes:

Identify common obstacles that limit Practice Group Leader effectiveness and the structural supports that can remove them.

Design a practice management model tailored to your firm's size, culture, and leadership maturity.

Implement strategies to gain buy-in from partners and business professionals when introducing new roles and responsibilities.

Presenters:
Kathryn Whitaker, Chief Marketing Officer, Burr & Forman LLP
Charles Marshall, Chief Operating Officer, Burr & Forman LLP