Business Development Innovation: Taking Your Business Development Coaching Skills to the Next Level

Domain: Business Development, Marketing Management of Leadership

Join us for a high-impact session, deep dive designed business developers who want to elevate their effectiveness as formal or informal coaches. This session introduces legal marketers to Six Selling Styles of successful business developers, drawing on extensive research applying talent data analytics to benchmark distinct selling styles and tactics that have been proven successful specifically in the law firm environment. Selling styles help engage attorneys around business development AND help legal professionals uncover the right people for the right roles to improve results of key marketing initiatives like client teams, thought leadership campaigns, conference attendance, cross selling and new service development.

Learning Objectives:

  • Raise participant awareness to the multiple distinct paths to business development success to increase the number of tools in the coaching toolkit
  • Provide practical strategies for how to help attorneys identify the best style based on their interests, strengths and motivations
  • Learn strategies for increasing engagement, diversity and results using talent analytics to identify and develop business development potential
  • Learn wins and watch outs from innovative firms using talent analytics to improve attorney business development success
  • Access practical, digestible and actionable approaches for applying the insights at your firm, regardless of size, experience or budget

Speakers: 
Debra Baker, Managing Director, GrowthPlay
Kirsten Beecher, Director of Client Development, Allen Matkins Leck Gamble Mallory & Natsis LLP

Price:
Member Price: $59
Prospective Member Price: $79

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Business Development Innovation: Taking Your Business Development Coaching Skills to the Next Level
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Open to view video. Want to elevate your internal brand as a marketing and business development professional? Curious about new approaches to take formal and informal attorney business development coaching to the next level? Looking for practical and actionable ways to engage attorneys in business development? Join us for a high-impact session designed business developers who want to elevate their effectiveness as formal or informal coaches.
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