Coaching to Revenue: Unlocking Business Development Potential through Equitable Strategies

Domain: Business Development

Why do so many individual business development (BD) initiatives falter? Often, they begin with enthusiasm but lose momentum due to lack of buy-in, follow through on the attorney's part, ineffective rollout, or resource constraints. This program reimagines individual BD planning by focusing on customized coaching throughout the ranks – not just for the largest rainmakers.

Attendees will gain access to a research-backed BD plan template and brain-based coaching techniques to drive success. The session features tactical insights, followed by an interactive workshop where participants apply concepts to real-world scenarios. This hands-on approach ensures attendees leave with practical tools and strategies ready for immediate implementation. Open to legal marketers at all levels, this program leverages diverse perspectives to enrich the learning experience and is particularly beneficial for those in business development roles. Join us to discover how targeted coaching can transform BD initiatives and drive lasting success.

Learning Outcomes:

• Develop an effective, research-backed individual business development plan tailored to the unique strengths and needs of the individual lawyer 
• Apply brain-based coaching techniques to enhance business development skills and drive sustained success 
• Engage in hands-on workshops to practice and refine BD strategies, ensuring participants can implement these approaches within their organizations immediately

Presenters:
Jordan Fowler, Director of Business & Professional Development, Beck Redden LLP
Elizabeth Brick, Owner, Coterie Strategies