Connecting Dots: Integrating Campaigns for Greater Engagement

Domains: Marketing Management and Leadership, Communications

In this interactive panel session, moderator Jeff Berardi will lead a discussion of C-level participants who will share insights, examples and case studies of law firm initiatives that have effectively and successfully involved elements of marketing communications, business development (sales support) and client-facing sales activities. The discussion will focus on challenges related to silos that may exist between functional areas or departments, how to manage through different thinking preferences or personality types, and how to track and measure results of these integrated campaigns. In addition, the panel will provide best practices within and outside of the legal industry, using examples of leading law firms and other professional services organizations for inspiration. There will be ample time for questions and feedback from the audience.

You'll learn how to:

• Provide insights, guidance and direction to mid- and senior-level attendees on how to lead and manage an integrated marketing communications, business development, and revenue-focused campaign
• Offer best practices and case studies on law firms and companies that have done this effectively in the past 
• Recommend practical action steps that participants of all levels and from varying firm sizes can take back to their respective firms

Presenters:
Jeffrey Berardi, Partner, Baretz+Brunelle
Luke Ferrandino, CMO, Paul Weiss
Elizabeth Gooch, Chief Business Development Officer, McDermott Will & Emery LLP