Crafting a Strategic Vision: The Key to Smart MarTech Investment Decisions

Sponsored by: 
Domains: Technology Management & Marketing Management and Leadership
BoK Competencies: Consultant and Vendor Management & Website Development and Management

CMOs often have a vision of what they want to achieve, but working out how to get there can feel overwhelming. Knowing what to prioritize, what tech is needed, what should be integrated, where data should live and how to manage it, who within the organization needs to be involved, whether they have the right skills… the list goes on. With so many decisions to make, truly impactful projects get put off in favor of dealing with everyday tasks. This is where MarTech roadmap planning workshops can be extremely valuable. Join this webinar to dive into the story of how Sheppard Mullin and Litera plotted their way through the MarTech maze.

Learning Outcomes:

• Demonstrate the ability to recognize the need for a MarTech roadmap workshop
• Explain the benefits of participating in a MarTech workshop
• Analyze a case study of a law firm that underwent a MarTech workshop and evaluate the impact of the workshop

Presenters:
Barry Solomon, VP M&A Integration, Litera
Karen Campell, Senior Product Value Engineer, Litera
Christy A. Tedesco,  Senior Marketing Technology Manager, Sheppard Mullin Richter & Hampton LLP