Demystifying Data Science: What Legal Marketers Need to Know

Domains: Business Development, Marketing Management and Leadership

There is a lot of “buzz” around using Data Science to extract meaningful insights for business.  Even so, this valuable tool is not broadly understood. Why should legal marketers consider a data driven approach, especially in a time of resource constraints? In this session, we will provide an overview of what Data Science and Analytics are and what they can do. Using our own organization as a case study, we’ll highlight projects ranging from process automation to building AI models, and we’ll discuss actionable insights to take back to your firm. We will also provide resources on how to identify data-driven opportunities in your day to day.

You'll learn how to: 

• Understand differences between roles of a Data Scientist, Analyst and Engineer and the value proposition for each
• Examine various data science use cases (from basic to more advanced) and how they translate into actionable insights for the legal marketer 
• Learn to evaluate data-related opportunities in your role

Presenters:
Megan Hill, Director, Mondaq
Ruta Petraityte, Lead, Data Science and Analytics, Mondaq
Amy Wisinski, Senior Manager, Marketing Data Analytics & Technology, Winston & Strawn LLP