Demystifying Value and Client Experience

Sponsored by: Client Value SIG
Domain: Client Services
BoK Competency: External Client Communications and Feedback 

Join the LMA Client Value SIG as we delve deep into the core questions that are center stage for legal marketers: What do buyers of legal services truly value in their relationships with external counsel? How does added value correlate with client experience? And how are these elements reflected in everyday interactions between clients and their legal advisors?

This program is designed to educate legal marketers looking to understand and enhance the value proposition they offer to their clients. We aim to analyze the concept of "value" from the perspective of the client, shedding light on what elements are sought after by buyers of legal services. Our discussion will explore the intricate relationship between added value and client experience. We'll provide insights into how these two aspects are intertwined and how they ultimately shape the day-to-day interactions between law firms and their clients. Join us as we demystify these concepts, providing practical insights and strategies that will help you strengthen your firm's client relationships and enhance your value proposition.

Learning Outcomes:

• Understand Client Value: Understand what buyers of legal services truly value in their relationships with external counsel. Analyze the concept of "value" from the client's perspective, identifying the key elements that are most sought after by buyers of legal services.
• Explore the Relationship Between Value and Client Experience: Examine how these two aspects are intertwined and how they ultimately shape the day-to-day interactions between law firms and their clients.
• Strategies for Enhancing Client Relationships and Value Proposition: Apply the understanding of client value and its connection with client experience to marketing and business development strategies, leading to more effective client engagement and retention.

Presenter:
Alastair Beddow, Managing Director, Meridian West