Developing A Future-Focused BD Strategy: Implementing Lessons Learned from LMA25

Domains: Business Development, Marketing Management and Leadership

CMOs and Senior business development leaders from across the country will host an interactive discussion about the key learnings from LMA25's various business development-focused presentations. During this session, panelists will contemplate what the latest trends in tech-enabled business intelligence, coaching programs, and client service mean for each of their organizations. They'll discuss the implications for the future of the BD function and how each attendee might leverage what they've learned by assembling a forward-looking business plan that utilizes the most impactful elements of each prior presentation. Participants will be encouraged to engage through a moderated Q&A and will leave the session with a template to steer their own follow-up efforts. 

You'll learn how to: 

• Discuss how to translate what you've learned at LMA25 into actionable steps to bring back to your firms
• Contemplate how technology advances can help achieve future BD goals
• Identify ways to incorporate client value offerings into pitch and proposals opportunities 

Speakers:
Kelly MacKinnon, Chief Business Development and Marketing Officer, Gibson Dunn LLP
Ashraf Lakhani, Chief Business Development and Marketing Officer, Porter Hedges LLP
Carman Akins, US Director, Practice Marketing, DLA Piper LLP
Deborah Ruffins, Managing Partner, Deb Ruffins Consulting Group