Driving Successful and Impactful Content Marketing: 4 Steps to Stand Out in the Crowd

Domains: Marketing Management and Leadership, Communications

Content marketing is a key element of almost all marketing & business development strategies, yet law firms of all sizes often struggle to set up an effective program that helps their firm to stand out in the market. Exploring four key steps for success, from activating your lawyers, to publishing and distributing content and delivering personalized feedback, this session will distill best practices from leading law firms, providing you with all the insights you need to demonstrate how your firm can establish itself as the stand-out choice for your clients.

You'll learn how to:

• Empower your professionals to create up-to-the-moment content that gets published quickly
• Determine how to ensure that your content reaches the audiences that matter via targeted distribution 
• Demonstrate the impact of content marketing with personalized metrics 

Presenters:
Julia Bennett, Chief Marketing Officer, Brown Rudnick
Freddy Dobinson, Head of Client Experience, Passle
Kelly Harbour, Chief Business Development Officer, Goulston & Storrs PC
Eugene McCormick, SVP, Passle Inc