Escaping the Legal Marketer's Inferno

Domains: Communications, Marketing Management and Leadership

Join us as we guide you through the Legal Marketer’s Inferno of brand building. Like Virgil guiding Dante, we’ll take you on a journey through the depths of the inferno and the sea of sameness—uncovering critical errors firms make in their marketing efforts by trying to own the same generic value propositions. We’ll explore the startling statistics that reveal the true state of the industry. We’ll see the adverse effects of underfunding, with over half of firms spending just 1-2% of revenue on marketing and business development, and a shocking 25% not measuring brand effectiveness at all. But fear not, there is a way out of this inferno! We will share best practices for investing in building a prestigious brand. Get ready for a fiery and illuminating journey.

You'll learn how to:

• Develop a strategy for differentiating your firm’s brand by Identifying and promoting unique value propositions
• Implement measurable metrics to track the effectiveness of marketing and business development efforts
• Drive new business by utilizing top-of-funnel marketing techniques rather than relying on return customers

Presenters:
Kathy Grunditz, Senior Manager, Brand Strategy, One North
Kalev Peekna, Managing Director, Chief Strategist, One North