Evolving Your Mindset and Department: The Best Secrets from In-House Teams and External Agencies

Domains: Marketing Management and Leadership, Client Services

You aren't the marketing/BD department. You're an in-house agency. And agencies love change. Our panel, covering in- and out-of-category, will present the differences between in-house departments and external agencies, exploring their respective advantages and challenges. This isn't about hiring agencies, this is about gaining actionable insights on how to evolve YOUR group, innovate internally, and increase performance by leveraging the strengths of both models for maximum impact and creativity. We'll look at team structures, skillsets, ways of working, best practices, and a mindset that law firms of any size can incorporate. 

You'll learn how to: 

• Gain insights into ways of working and team structures that combine the strengths of both in-house and agency approaches
• Discover how agencies bring unique approaches to similar challenges to enhance effectiveness and creativity
• Explore how in-house teams can leverage their deep understanding of their firms to drive performance. 

Speakers:
David Weinberger, Founder, One Story Branding
Gus Granger, Principal and Creative Director, Waza, One Story Branding
Katy Admirand, Director of Marketing & Communications, Husch Blackwell
John Farrar, VP of Design, Paramount Global