Forging Ahead: Aligning Digital Transformation with Strategic Growth

Domains: Technology Management, Marketing Management and Leadership

In today's rapidly evolving marketing technology landscape, are you positioning your firm for future success? This workshop will work through an evaluation of your marketing technology stack's effectiveness across key capabilities like client health, lead management and digital engagement. Our experts will provide an insider's look at technology platforms leading firms are adopting. You'll receive actionable guidance on investing in proven solutions and exploring innovative platforms to stay ahead. We'll explore constructing a unified, integrated stack that propels your business forward with benefits like data security, compliance, automation, and unified reporting. This session is valuable for: 

• Chief Marketing Officers: Align tech investments with business goals 
• Marketing Technology Leaders: Optimize your firm's digital ecosystem 
• Marketing Operations Professionals: Streamline processes through technology 
• Digital Marketing Managers: Enhance client engagement and lead generation 
• Business Development Directors: Improve pipeline management and client relationships 

By attending, you'll gain knowledge to lead your firm into the future, ensuring your marketing efforts are ahead of the curve. You'll leave with a template for creating a roadmap for technological advancement aligning with your firm's strategic objectives. 

You'll learn how to: 

• Discover techniques to evaluate your current marketing technology stack against industry benchmarks and best practices 
• Explore the process of selecting and prioritizing marketing technology investments that align with your firm's strategic goals and budget 
• Gain practical skills to develop an effective implementation plan for new marketing technologies, including strategies for user adoption and ROI measurement. 

Speakers:
Michelle Woodyear, Consultant, Mount Insights
Kim Rennick, Director of Client Relations, Covington & Burling