From Chaos to Clarity: Demystifying Data Governance for Legal Marketers

Sponsored by: Competitive Intelligence and Marketing Technology SIGs
Domains: Business Development & Business of Law
BoK Competencies: Competitive Intelligence & Business Intelligence and Analysis

This session explores data governance as a foundational building block for competitive and business intelligence, marketing operations, and firm-wide insights. Governance experts will discuss real-life challenges and share case studies highlighting the impact on data owners, data consumers, and multidisciplinary teams. Learn how legal firms are tackling governance from a technology perspective—and why aligning data across departments through collaboration is critical to unlocking its full potential. Discover how better governance leads to better decisions, better marketing, and better results.

Learning Outcomes:

• Explore how data governance impacts legal marketing, CI, and BI by understanding its role as a foundational strategy for driving insight, compliance, and campaign performance.
• Hear real-world perspectives from data governance experts on the challenges faced by data owners, consumers, and multidisciplinary teams—and how collaboration ensures firm-wide alignment.
• Understand how law firms are implementing governance through technology and how governance practices directly affect the quality of day-to-day marketing and intelligence operations.

Presenters:
Raquel Lewis, Technical Program Manager, Intapp
Tony Martinez, Director of the Program Management Office, Lowenstein Sandler LLP
Jaclyn Walkins, Enablement Manager, Sidley Austin LLP