From Experimentation to an AI-Literate Culture

Sponsored by: Best Lawyers
Domains: Marketing Management and Leadership, Technology Management 
BoK Competencies: Firm Organizational Structure and Dynamics, Communications Software and Platforms, Data and Analytics

Many organizations are experimenting with AI, but isolated use does not drive transformation. Competitive advantage comes from building an AI-literate culture—not relying on individual power users. Together, they will explore how organizations can move from pilots to institutional capability by embedding AI into workflows, governance, and operating models. Through practical examples spanning data-driven decision-making, business development, and cross-functional collaboration, attendees will gain a clear framework to assess AI maturity, align leadership, and implement guardrails that enable innovation while managing risk. Designed for senior leaders, this program focuses on strategy, change management, and measurable business outcomes—not tools or hype.

Learning Outcomes:

• Assess your organization's current AI maturity and identify the gaps between experimentation and institutional capability
• Differentiate between isolated AI use and the structural components of an AI-literate culture, including leadership alignment, governance, and workflow integration
• Develop a practical framework for embedding AI into marketing, proposal, and decision-making processes to drive measurable business outcomes
• Evaluate governance and risk management approaches that enable responsible innovation while protecting client trust and firm reputation
• Prioritize change management strategies that build adoption, cross-functional collaboration, and sustained competitive advantage.
  
  

Presenters: 
Wendy Bernero, Founder and Strategic Advisor, Yate Collaborative
Phillip Greer, CEO, Best Lawyers
Amy Shepherd, CMBDO, Davis + Gilbert LLP