General Counsel Panel: How to Win Big at the Legal Marketing Gameshow

Domain: Business of Law

Whether we’re talking new clients, new pieces or work or new talent, everyone wants to know what it takes to win big in today’s legal market. And there might be no metaphor more apt than the classic television game show, so in this homage to the form, we are putting legal marketing and business development in the hot seat. Join our esteemed panel of General Counsel contestants as they compete to determine which MBD tools and tactics earn firms the Grand Prize — and which are total whammies.

Join our live, studio audience to be a part of the action: 

• What’s My Line? Explore the top ways to stay top-of-mind with legal buying decision-makers
• Match Game: we put legal marketers and buyers to the test to determine how well they know each other’s preferences
• Win, Lose or Draw: which of your firm’s marketing and business development strategies are winners—and which need to go

Our host with the most Jen Dezso will channel her best Gene Rayburn/Bob Barker to help our panelists share behind-the-curtain insights you won’t find anywhere else. Don’t miss this entertaining—and informative—twist on the General Counsel panel discussion.

Presenters:
Aarash Darroodi, Executive Vice President & General Counsel, Fender
Jennifer Dezso, Director of Client Services, Thomson Reuters
Peter Nguyen, SVP, Legal, General Counsel and Corporate Secretary, The Descartes Systems Group Inc.
Jodi Trulove, General Counsel and Chief Client Relations Officer, Bates White, LLC