Get Found in AI Search: A Checklist for B2C Law Firm Marketers

Sponsored by: LMA B2C SIG
Domains: Communications, Technology Management
BoK Competencies: Digital Marketing, Website Development and Management

AI continues to rapidly reshape how potential clients search for and find law firms online. In this session, Bobby Steinbach, Founding Partner of MeanPug, will provide a high-level look at how website content can be optimized for AI-driven search and what that means for B2C law firm marketers. Attendees will gain a clear understanding of how AI search differs from traditional SEO, along with the latest developments influencing visibility. The session will also include a practical, easy-to-follow checklist and real-world examples you can take back and apply to your firm's strategy immediately.
 

Learning Outcomes:

• Get a practical and actionable checklist to optimize your website for AI 
• Understand how AI search differs from traditional SEO and what that means for your content strategy 
• Discuss the most recent trends, developments impacting law firm visibility, and real-world applications examples of what's working right now
  
  

Presenters:
Crystal Breede, Chief Marketing Officer, Huffman & Huffman
Bobby Steinbach, Founding Partner, MeanPug Digital

Price: 
Members: Complimentary
Prospective Members: $79