How Amplifying Your Personal Brand Impacts Company Well-Being & Culture

Domains: Business Development, Marketing Management and Leadership

In this session, we will discuss the importance of honing and using your personal brand to authentically drive client and business development, increase visibility, promote well-being and belonging, and help create a thriving firm culture. The interconnectedness between inclusion, allyship, and a psychologically safe work environment is key to retaining talent and promoting firm values and sustainability in an evolving and competitive market landscape. Everyone in a law firm has a role to play in leveraging this interconnectedness to drive business outcomes. Marketing and business development professionals specifically can play a more active role in this regard by empowering and teaching lawyers and other business professionals the significance and benefits of focusing on and leveraging their personal brands.

You'll learn how to:

• Explain the significance of personal brand in marketing and business development strategy
• Discuss and appreciate the connection between inclusion, allyship, and a psychologically safe work environment to retaining and optimizing talent and promoting firm values 
• Generate actionable steps to empower individuals in their firms across these objectives that benefit the organization as a whole

Presenters:
Nita Cumello, Global Client Director and Director of Well-Being, Global Large Law
Lynnette Espy-Williams, Shareholder and Chief Diversity, Equity, and Inclusion Officer, Cozen O'Connor
Sameena Kluck, CEO/Founder, Amplify Your Voice LLC
Victoria Tollossa Director of Marketing, Mitchell Sandler LLC