How Law Firms Can Use Video Effectively & Strategically in 2023

Domains: Communications, Technology Management

More law firms are trying their hand at video, some better than others. In this session, Rob Kates, Executive Producer at Kates Media, and Jessica Aries, J.D./LL.M., Digital Marketing Strategist & Consultant at By Aries will bring together data from their latest original research along with law firm leaders and client perspectives to discuss how firms of all sizes and types can more strategically use YouTube and video marketing to build brand awareness, generate visibility, and deepen relationships with existing and prospective clients.

You'll learn how to: 

• Describe how law firms can strategically use video marketing to generate brand awareness and increase their firm’s visibility with their key client base
• Examine best practices around video marketing and what strategies law firm marketers can use to help set their firm apart and stand out with clients 
• Discuss how legal marketers can make the case for using YouTube and video marketing more strategically in the legal environment

Presenters:
Jessica Aries, Digital Marketing Strategist & Consultant, By Aries
Rob Kates, Executive Producer, Kates Media