Is Your Communications and Public Relations Department Embracing the Future or Stuck in the Past?

Domains: Communications, Technology Management

Join us for a dynamic panel discussion for advanced communicators delving into the rapidly evolving landscape of legal marketing communications and public relations. This session will convene industry experts to explore the intersection of tradition and innovation - for the greatest, measurable ROI. From harnessing AI for personalized client engagement to leveraging social media, video and technology platforms for impactful storytelling, as well as uniting all strategies into one brand voice and experience, we will navigate the changing tide of communications in the legal sphere. Gain insights, share experiences, and chart a course toward a future-ready approach to client, external and internal communications that propels your firm's reputation and client connections into the digital age. 

You'll learn how to:

• Identify the many uses of AI as a tool today and in the future for client, external and internal communications
• Examine tactical cases studies - in rapid fire format - to see real-life application of innovative communications options available
• Interact through live audience polling on usage and ROI with various strategies
• Apply the lessons learned from combining tradition and innovation with a list of takeaways to advance your firm's communications starting today 

Speakers:
Beth Huffman, Vice President, Poston Communications
Erin West, US Communications Senior Manager, Freshfields Bruckhaus Deringer US LLP
Elizabeth Lockett, Chief Business Development Officer , Buchanan Ingersoll & Rooney PC
Benjamin Harris, Director of Communications and PR, Knobbe Martens