LMA Beyond Borders - Beyond Data: AI Adoption Strategies for Smarter Experience Management in Law Firms

LMA Body of Knowledge Domain: Technology Management
Competency: Experience Management

AI is revolutionizing experience management in law firms, transforming how legal marketers structure data, enhance decision-making, and drive business development. But successful AI adoption isn’t just about selecting the right tools—it requires a strategic approach to integration, training, and governance. This session will provide a practical roadmap for AI adoption, helping attendees understand implementation phases, overcome common challenges, and ensure firm-wide buy-in. Participants will leave with actionable steps for integrating AI into their firm’s experience management framework.

Learning Outcomes:

• Develop phased strategies for piloting and scaling AI in experience management.
• Understand how AI enhances taxonomy development, data integrity, and technical troubleshooting.
• Explore how AI adoption can improve firm growth, relationship intelligence, and client engagement.
• Identify key AI developments impacting legal marketing and experience management, and adapt your firm’s strategy accordingly.

Meet the Panel:
Jason Kennedy, Intelligence Solutions Manager, Holland & Knight
Kelsey Kozair, Senior Business Development Manager, Foley & Lardner LLP
Stacey Morrow, Senior Account Manager, Introhive
Kalaivaani (Vaani) Vairavanathan, Manager, Competitive Intelligence and Strategy, Davies Ward Phillips & Vineberg LLP