LMA Beyond Borders - Beyond the Prompt: How to Leverage AI Tools to Clean Contact Data for Firm Marketing, Events, BD, and More

LMA Body of Knowledge Domain: Technology Management
Competency: Data and Analytics

This webinar focuses on how firms can leverage AI models and automation to clean, organize, and enrich incorrect, incomplete, or out-of-date contact and company records for marketing, business development, events, holiday campaigns, and more. The session will walk through practical ways to turn messy data into a usable foundation for firm email marketing, events, and business development teams. Attendees of this webinar will have specific data quality use cases they can start to test with and implement immediately. 

Learning Outcomes:

• Share and explain popular AI data cleaning and enrichment methods that are being widely used by leading technology marketing and sales organizations
• Showcase methods being used by law firms to validate, clean, and standardize contact and company records used in firm marketing, business development, events, and more
• Identify automation opportunities within current firm processes and outline next steps to build a data-driven AI workflow system that improves speed, consistency, and output quality
  
  

Presenters:
Mindee Mosher, Director of Marketing, Whiteford
Amy Schaffer, Chief Marketing Officer, Royer Cooper Choen Braunfeld
John Witts, Director of Business Intelligence & Innovation, Barnes & Thornburg
(Moderator) Ryan Watts, Co-Founder, SigParser

Price:
LMA Members: Complimentary
Prospective LMA Members: $79