LMA Beyond Borders - Client Service in Action: What Law Firms Are Trying, Learning, and Achieving

LMA Body of Knowledge Domain: Client Services
Competency: External Client Communications & Feedback

Client listening programs, client surveys and feedback initiatives, client teams, and other structured client service efforts can strengthen relationships, improve the client experience, and uncover opportunities for growth. But what does it take to make those initiatives work in practice? In this moderated panel discussion, legal marketing and business development professionals will share real-world examples of client service initiatives their firms have implemented. Panelists will discuss what prompted the initiatives, how they were structured, what lawyers and clients thought of them, what results they produced, and where their firms encountered challenges.

Learning Outcomes

• Identify a range of client service initiatives law firms are using to strengthen client relationships and gather meaningful feedback. 
• Evaluate factors that contribute to the success or failure of client service initiatives, including lawyer and client engagement. 
• Explore practical ideas and lessons from other firms you can apply to client service efforts within your own organization.
  

Presenters:
Patricia Ellard, Director of Competitive Intelligence, Troutman Pepper Locke
Kyle Kraynick, Client Relations Manager, Barnes & Thornburg
Michael Mellor, President & Founder, 742 Advisors

Price: 
Members: Complimentary
Prospective Members: $79