LMA Beyond Borders - Leading Through Change: Real-World Lessons in Marketing and BD Transformation

LMA Body of Knowledge Domain: Marketing Management and Leadership
Competency: Change Management

Change is inevitable — whether it’s integrating teams after a merger, rolling out new technology, or driving a shift in firm culture. But leading through change in law firm marketing and business development comes with its own set of challenges: aligning stakeholders, managing resistance, and ensuring long-term adoption.

Join a panel of seasoned professionals who have navigated major organizational changes inside law firms and beyond. Through candid case studies, they’ll share what worked, what didn’t, and the lessons learned along the way. This practical conversation will give you insights you can apply immediately, whether you’re planning your next big initiative or guiding a team through ongoing evolution.

Learning Outcomes:

• Understand common pitfalls and success factors in managing change within law firm marketing and BD teams
• Hear firsthand strategies for securing buy-in from leadership, attorneys, and staff
• Explore how to measure success and maintain momentum after the initial rollout
• Gain practical, candid advice from peers who have led through complex transitions

Meet the Panel:
David McClune, Chief Marketing & Business Development Officer, Davis Polk
Andrew Scott, Director of Business Development and Proposals, Ballard Spahr, 
Pedro Campos, Vice President, Global Head Law Firm Consulting, Elevate
Marcie Borgal Shunk, President and Founder, The Tilt Institute