Making Strategy Stick: Positioning the MBD Leaders of the Future to Drive Law Firm Growth

Domains: Marketing Management and Leadership, Business of Law

The need to continuously adapt and innovate to meet client needs is a strategic imperative inside law firms, yet most firm leaders struggle when it comes to implementing change. The future of law needs marketing and business development professionals who can help firm leaders implement growth to Make Strategy Stick. During this session, you will learn a new model to help design and drive change and hear from panelists who are successfully applying innovative approaches at their firms. Whether you want to help drive strategy firmwide, within a practice team, or inside your department, this session will help you build on what you've learned throughout the conference and arm you with new tools and skills to elevate your role as a growth leader. 

You'll learn how to:

• Discover a framework for helping law firm leaders put ideas into practice to drive innovation and change
• Develop confidence in leading and facilitating conversations to drive growth
• Exchange fresh ideas from colleagues to promote attorney and professional engagement and creative problem solving 

Speakers:
Debra Baker, Managing Director, GrowthPlay
Britt Schmidt, Chief Legal Talent & Inclusion Officer, Vorys
Alé  Simmons, Senior Business Development Manager, Clark Hill
Emily Gallagher, Sr. Director of Business Development, Womble Bond Dickinson (US) LLP