Marketing Analytics Bootcamp - Part 1: Learning to Use Data to Amplify Your Impact

Domains: Technology Management, Marketing Management and Leadership

New to Marketing Analytics? This session will be the definitive guide for those looking to introduce Marketing Analytics to their department and firm. Hear from pros both inside and outside of legal on best practices for writing your business plan to spin up a Marketing Analytics function. 

In Part 1 of our Marketing Analytics Bootcamp, we will look at ideal data sources (including non-Marketing data), who should be involved outside of Marketing (Leadership, IT, Finance, etc.) and common challenges to overcome. Attendees will walk away from the session with the building blocks for a business plan to create a Marketing Analytics function within their own departments. 

You'll learn how to:

• Identify the core data sources and flows for a nascent Analytics function
• Determine the key personnel outside of Marketing that should be involved with getting this function off the ground 
• Anticipate the common roadblocks (technical, security, political) that come with building out a data operation

Presenter:
Celine Gilmore, Senior Director, Business Development, Strategy and Operations, Davies
Andrew Hutchinson, CEO, Databall
Jason Kennedy, Consultant, Calibrate Legal, Inc.
Paul Picciotta, Director of Competitive Technology, Foley & Lardner LLP