Marketing Analytics Bootcamp - Part 2: Advancing Your Marketing Analytics Operation
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Domains: Technology Management, Marketing Management and Leadership
Are you ready to become a legal marketing analytics pro? This session will introduce you to new ways of designing and leveraging the Marketing Analytics operation. Work as a team and learn how to put together insightful, compelling analytics output for your firm.
You'll learn how to:
- Research and introduce new data sources into your Analytics workflow
- Develop reporting that is proactive in nature, rather than waiting for a report request to come in
- Learn, at an introductory level, how statistical modeling can help take your Analytics function into the future
Presenter:
Jason Kennedy, Consultant, Calibrate Legal, Inc.
Key:





Marketing Analytics Bootcamp - Part 2: Advancing Your Marketing Analytics Operation
Select the "View On-Demand Recording" button to begin. | 60 minutes
Select the "View On-Demand Recording" button to begin. | 60 minutes