Marketing Analytics Bootcamp - Part 2: Advancing Your Marketing Analytics Operation

Domains: Technology Management, Marketing Management and Leadership

Are you ready to become a legal marketing analytics pro?  This session will introduce you to new ways of designing and leveraging the Marketing Analytics operation. Work as a team and learn how to put together insightful, compelling analytics output for your firm.

You'll learn how to: 

• Research and introduce new data sources into your Analytics workflow
• Develop reporting that is proactive in nature, rather than waiting for a report request to come in 
• Learn, at an introductory level, how statistical modeling can help take your Analytics function into the future

Presenter:
Jason Kennedy, Consultant, Calibrate Legal, Inc.