Marketing Campaigns: Team-based Marketing and Business Development

Domain: Communications, Business Development

This session will examine the development and implementation of two global marketing campaigns, focusing on strategizing across multi-functional marketing and business development teams to approach key business issues affecting clients in a cohesive manner. Speakers will discuss shifting their approach from “random acts of marketing” to an organized, thoughtful, multi-disciplinary approach to client engagement through substantive programming. Case studies will include a deep dive into Sidley's COVID-19 resource center and lawyer task force and Sidley's Private Funds program. 

Topics will include:

• Building (and expanding) an internal, cross-functional team of marketing, business development and creative professionals, including how to address issues when the scope changes
• Leveraging market intelligence, including competitor analysis, and data metrics to examine how clients are receiving content and how it is being absorbed to facilitate additional content generation and further cross-marketing efforts
• Developing an internal communications process, including an alert program for thought leadership to establish awareness throughout the firm
• Designing a 360 approach to thought leadership, including programming, social media, dynamic web content, and other content development
• Intentional thought leadership and how it was woven into existing platforms

Learning Objectives: 

• Under how to deliver a multi-disciplinary approach to client engagement through substantive programming.
• How to leveraging market intelligence to examine how clients are receiving content and how it is being absorbed to facilitate additional content generation and further cross-marketing efforts.

Speakers: 
Cynthia D Migliaccio, Senior Marketing Manager, Sidley Austin LLP
Jamie Dawson, Director of US Marketing Programs, Sidley Austin LLP

Price: 
Member Price: $59
Prospective Member Price: $79