Optimizing the Budgeting Process: Best Practices for Solo/Small Team Legal Marketers

Sponsored by: Solo Small Team SIG & Business to Consumer Practices SIG
Domain: Marketing Management and Leadership
BoK Competency: Budgeting

Budget season is fast approaching, and we’ve got the tools and real-life experience to help you tackle it head on. Join us for an insightful discussion specifically for solo or small team legal marketers on the basics of budgeting. Learn from in-house legal marketers from various backgrounds and their first-hand experience creating, managing, and justifying marketing budgets for their firms. Walk away with the insights you need to get the most out of your budget process this year. 

Learning Outcomes:

• Explore best practices for budgets, including how to structure them, timelines, and see templates that can help you get started
• Discuss how to effectively communicate budget needs to lawyers and leadership
• Identify budget justification tips
• Explore how to handle unexpected items and additions.

Presenters:
Andrew Laver, Chief Marketing & Business Development Officer, Porzio, Bromberg & Newman, P.C. 
Crystal Breede, Marketing Director, Huffman & Huffman 
Nikki Sherrill, Chief Business Development Officer, Parker Hudson