Pieces of Gold: Real-World Legal Marketing Wins (and Who Inspired Them)

Sponsored by: Solo/Small Team SIG
Domain: Business Development, Marketing Management and Leadership
BoK Competency: Business Development Planning and Coaching/Training, Process Improvement

Great ideas rarely happen in a vacuum...they’re often learned, borrowed, and refined from others. In this interactive panel, legal marketers share “pieces of gold”: real-world strategies and tactics that have worked for them or that they’ve learned from trusted colleagues across the profession. From helpful software and ROI tracking with limited resources to creative client engagement, events, holiday cards and gaining attorney buy-in for marketing initiatives, panelists will highlight practical ideas you can bring back to your own firm, while giving credit to the peers who inspired them.

Learning Outcomes:

• Identify practical legal marketing strategies and tools that have delivered measurable success across firms
• Discuss what works, and what doesn't, in gaining attorney buy-in, managing budgets, and advancing business development and marketing initiatives
• Leverage professional networks, including Legal Marketing Association peers, as an extension of your team to share ideas, resources, and support
  
  

Presenters:
Kaley Green, Director – Marketing and Business Development, Fogler, Rubinoff LLP
Miranda Knight, Marketing Manager, Eimer Stahl LLP
Shirley Meyers, Head of Marketing, BDBF LLP
Camille Stell, Vice President Risk & Practice Management, Lawyers Mutual NC


Price: 
Members: Complimentary
Prospective Members: $79