Present and Future of Pricing: Supporting Profitability While Driving Client Value

Domains: Business of Law, Client Services

How can legal marketers support their firms in delivering value to clients while protecting, and even reinforcing, their firms' bottom lines? A panel of in-house pricing, financial, and value officers will help you better understand the drivers of profitability so that you can make informed, strategic pricing recommendations in your business development efforts. They'll also shed light on best practices for leveraging available internal resources across departments, responding to client rate pressures, and demonstrating value in your firm's fee arrangements. 

You'll learn how to:

• Discover the fundamental terms related to pricing, including fee arrangements
• Identify when to consider/employ certain fee structures to support your firm's profitability on various matters
• Gain insight on how to best support your firm's pricing efforts, including working across teams for improved outcomes 

Speakers:
Daniel Burke, Managing Director, Pricing & Legal Project Management, Troutman Pepper Locke
Marcie Valerio, Director of Client Value & Practice Management, Benesch LLP
Tiffanie West, Director, Pitches and Proposals, Morgan Lewis