Putting the "Competitive" in Legal CI

Sponsored by: LMA CI SIG
Domains: Business Development, Marketing Management and Leadership
BoK Competencies: Competitive Intelligence, Firm and Practice Strategy and Planning

Join LMA’s CI SIG as we explore two core building blocks of an effective competitive intelligence program. First, the discussion will focus on how firms can develop and refine a practical, credible list of competitor law firms. Panelists will examine the factors that should shape that list - including size, geography, industry focus and practice strengths. The panel will then turn to the critical question of what comes next: how to activate that competitor list to support a go-to-market strategy. Speakers will share ways competitive intelligence can help firms sharpen market positioning, identify areas of differentiation, support cross-selling, guide client team planning, and improve pursuit strategy in key sectors and practices. The session is designed for professionals who want to move beyond gathering information and toward using competitive intelligence as a practical tool for growth. 

Learning Outcomes:

• Discuss how legal CI can support overall firm strategy
• Understand using a competitor list as part of a Go-To-Market Framework
• Identify a list Key Competitors for your firm
  
  

Presenters:
Neil Barbieri, Senior Manager, Research & Competitive Intelligence, Venable LLP
Benjamin Brighoff, Senior Manager of Competitive Intelligence, Foley & Lardner LLP
Angela Gonzalez-Curci, Competitive Intelligence Program Manager, Wilson Sonsini Goodrich & Rosati
Steven Medley, Senior Competitive Intelligence Manager, Dentons

Price: 
Members: Complimentary
Prospective Members: $79