Seamless Integration: Helping Lateral Attorneys Succeed

Sponsored by: Solo/Small Team SIG
Domains: Business Development & Business of Law
BoK Competencies: Business Development Planning and Coaching/Training & Lawyer Talent Recruitment, Compensation, Professional Development and Retention

Hiring lateral attorneys has become a central growth strategy for most law firms. And yet, making lateral hires “stick” can be a challenge, and legal marketers often play an important role in helping lateral attorneys integrate and generate business. This session is designed to equip marketers with practical strategies and tools to facilitate a smooth transition for lateral hires and boost their business development success. In particular, this session will help participants:

• Create onboarding and integration plans that align with each lateral attorney's practice and objectives
• Utilize existing marketing and business development resources to support lateral attorneys in their client integration and BD efforts
• Assist lateral attorneys in building strong internal relationships to encourage collaboration and cross-selling

Learning Outcomes:

• Explore how to create onboarding and integration plans that align with each lateral attorney's practice and objectives.
• Understand how to utilize existing marketing and business development resources to support lateral attorneys in their client integration and BD efforts.
• Discover how to assist lateral attorneys in building strong internal relationships to encourage collaboration and cross-selling.

Presenter:
Tasneem K. Khokha, Managing Director, GrowthPlay