Shark Tank-Style Showdown: Solving Problems, Driving Change, and Pitching to Win

Domains: Marketing Management and Leadership, Business Development

Dive into a dynamic experience designed to tackle challenges faced by in-house law firm marketing professionals. In this Shark Tank-style session, participants of all experience levels will engage in collaborative problem-solving and innovation. 

1. Setting the Stage: Our facilitators will introduce the session, emphasizing the importance of change management and disruption within law firms to achieve impactful results.
2. Team Formation: Attendees will form small groups to choose a pre-defined challenge with fact patterns and a guide to formulate a pitch.
3. Ideation to Implementation: Groups will ideate innovative solutions, refine ideas, and develop a strategic plan for influencing behavioral change, including an implementation roadmap & success metrics.
4. Pitch Preparation: Each team will prepare a compelling pitch to present to the Shark Tank-Style Investment Panel, composed of leading LMA members.
5. Presentations & Judging: Teams will pitch their idea to the panel, who will evaluate the pitches based on creativity, feasibility, and potential impact. 

The most innovative solution will be named the winner! 

You'll learn how to: 

• Develop Strategic Problem-Solving Skills by identifying and analyzing key challenges within their law firms and ideating innovative solutions within teams. Gain practical experience in developing strategic plans, including implementation roadmaps and success metrics
• Enhance Change Management Capabilities by discussing the importance of change management and how to drive impactful results within their organizations through disruption. Learn techniques for influencing behavioral change and fostering a culture of continuous improvement
• Refine their ability to prepare and deliver compelling pitches. Receive feedback from industry colleagues and leaders, helping them to present ideas persuasively and confidently, a skill crucial for gaining buy-in from stakeholders and driving initiatives forward. 

Speakers:
Andrew Laver, Chief Marketing & Business Development Officer, Porzio, Bromberg & Newman, P.C.
Jill Huse, Co-Founder, Society54
Patrick Fuller, Chief Strategist, ALM Media
Nathalie Daum, Director of Business Development and Marketing, Dickinson Wright PLLC
Adam Severson, Chief Marketing & Business Development Officer, Baker Donelson
Jeanne Hammerstrom, Chief Marketing Officer, Benesch, Friedlander, Coplan & Aronoff LLP