Small Firms, Big Impact: Where Legal Marketing & Legal Administration Meet

Sponsored by: LMA Solo/Small Team SIG and the Association of Legal Administrators
Domains: Business Development and Business of Law
BoK Competencies: Business Development Planning and Coaching/Training, Firm and Practice Strategy and Planning

Is that attorney award worth pursuing? Will that sponsorship generate business? How do you create client events that build relationships instead of simply filling a calendar? And when is it time to invest in dedicated marketing support?

In many small and solo law firms, marketing isn't owned by one department. Legal administrators, office managers, executive assistants, paralegals, and attorneys all play an important role in promoting the firm, strengthening client relationships, and supporting business development.

Join the Association of Legal Administrators (ALA) and the Legal Marketing Association (LMA) for an interactive panel discussion featuring both legal marketers and legal administrators who understand the realities of wearing multiple hats. Together, they'll share practical strategies for evaluating marketing opportunities, maximizing events, increasing attorney visibility, developing content, gaining attorney buy-in, and making the most of limited time and resources.

Whether your title includes "marketing" or not, this program is for anyone who contributes to their firm's growth through communications, client service, business development, events, or administration. This webinar is open to everyone. Membership in LMA or ALA is not required. Bring your questions and leave with practical strategies to help your small firm make a big impact.

Learning Outcomes:

• Identify who is currently filling the marketing role within your firm
• Apply practical strategies to elevate marketing & business development impact
• Improve collaboration with administrators, attorneys and marketing teams
  
  

Presenters:
Sarah Hazel, Director of Marketing & Business Development, BCM Law, P.C. 
Chris Moyer, Business Development and Marketing Manager, Hendrick Gardner Kincheloe & Garofalo LLP.
Bob Silvy, Managing Director, Level Four Consulting.
Lora Wegman, Acting Chief Business Development & Marketing Officer, Thompson Coburn LLP. 


Price: Complimentary for members and prospective members