Spearheading Strategy & Winning New Business with Marketing Tools: A Look at Managing Client Relationships through CRMs, ERMs, Analytics, and Data Visualization

Domains: Business Development, Technology Management

 As firm leaders become more reliant on data yielding actionable insights, business development professionals have turned to marketing tools to analyze their brand, retain clients, and win new business. By using the right technologies and methods, professionals can influence winning communications and business strategies with confidence. This session will examine the CRM/ERM maturity model and best practices for amplifying your brand voice and increasing client satisfaction. Join us to learn what experienced industry professionals are doing to run laps around the competition.

You'll learn how to: 

• Define the CRM/ERM maturity model and explain the business case for managing client relationships to law firm leaders
• Evaluate the benefits of leveraging technology to demonstrate results at all stages of the maturity model 
• Develop strategies for winning new business and retaining clients  
• Establish measurable goals to amplify your impact and influence firm strategies 

Presenters:
Oscar Buitrago, US Chief Business Development & Marketing Officer (CMO), Linklaters
Laura Galeano, Chief Marketing Officer, Bilzin Sumberg Baena Price & Axelrod LLP
Aja Hendrix, Marketing Technology Manager, Pillsbury Winthrop Shaw Pittman LLP
Pamela Tobias, Strategic Relationship Manager, LexisNexis