Strategy Fallacies: Avoiding the Dead Ends (One North)

Domains: Marketing Management and Leadership, Communications

On the road of strategy, there’s always more than one route to success. But like any field, strategy has a set of “fallacies”––common biases or mistakes that lead to wrong turns, unexpected detours, and outright dead ends. Join One North’s Chief Strategist, Kalev Peekna, and Senior Director of Content & Brand Strategy, Kevin Leahy, as they discuss how to solve—or ideally avoid—the most common strategy fallacies. From debunking "The MVP Myth" to avoiding the pitfalls of "The Tactical Buffet" and steering clear of the illusions in "The Field of Dreams," this discussion aims to uncover these familiar misconceptions and provide practical, actionable guidance on navigating the strategic landscape. Consider this session your guide to steering around potential potholes, complete with insights to patch up any unexpected issues and assistance should you find yourself in need of a strategic tow.

You'll learn how to:

• Identify prevalent errors that arise within the fields of Strategy, encompassing Brand, Content, UX, CX, Data, and Technology
• Explore examples of specific errors that tend to occur in each phase of the strategic process, from conception to tactical execution
• Gain practical advice on how to avoid these common errors and instructions on alternative, successful approaches

Presenters:
Kalev Peekna, Chief Strategiest, One North
Kevin Leahy, Senior Director of Content & Brand Strategy, One North