Streamlining Connections: Smarter Networking Strategies

Sponsored By: LMA Solo/Small Team SIG
Domains: Business Development, Communications
BoK Competencies: Written and Oral Communication Skills, Business Development Planning and Coaching/Training

In today's competitive legal marketplace, strong relationships are essential to business development success. Yet networking can often feel transactional, uncomfortable, or difficult to translate into meaningful opportunities. This session will help legal marketers and business development professionals reframe networking as authentic relationship-building rather than selling. Attendees will learn practical strategies to build trust, strengthen connections with clients and referral sources, and coach attorneys to network with greater purpose and confidence. 

Participants will learn how to: 

• Reframe networking as authentic relationship-building rather than selling 
• Apply curiosity, active listening, and storytelling to build trust and stronger connections 
• Coach attorneys and yourself to network with greater intention, confidence, and consistency 
• Turn networking conversations into lasting relationships through meaningful follow-up 

Whether you're supporting attorney business development efforts or growing your own professional network, this session will provide actionable techniques to help transform conversations into lasting relationships and business opportunities. 

Presenters:

Rebecca Wenglinski, Founder & CEO, Lotus Business Growth. Rebecca Wenglinski is a seasoned business development leader, credentialed coach, and consultant to the professional services industry. In 2023, she launched her own legal marketing agency to help firms reduce the burden of day-to-day marketing while keeping attorneys accountable to their business development goals. With experience at an AmLaw 200 firm, a Detroit-based mid-size firm (as director of marketing), and two nationally respected legal marketing agencies, Rebecca brings over 20 years of expertise helping professionals strengthen relationships, generate new business, and build strategic growth initiatives. 

Price: 
Members: Complimentary
Prospective Members: $79