Tech-Enabled BD 2.0: Showcasing Your Impact On The Bottom Line

Domains: Business Development, Business of Law, Technology Management

In the legal industry, we are at a critical juncture. Recent growth has largely come from rate increases that clients are increasingly unwilling to accept. Moreover, clients are consolidating the number of firms they work with, further intensifying competition for market share, while firm leadership is demanding organic growth with transparent ROI. These pressures and the evolution of technology, particularly AI, is pushing firms to reinvent their go-to-market strategies. This presentation provides insights from inside and outside the legal industry about tackling this challenge and offers guidance on building a legal BD team capable of demonstrating real ROI while enhancing a firm's competitive edge. 

You'll learn how to: 

• Develop data-driven account plans, including white space analysis and engagement strategies 
• Implement tech-enabled processes to enhance BD efficiency and effectiveness 
• Establish KPIs and ROI metrics to demonstrate BD value 

Speakers:
Chris Landry, Co-Founder, SigParser
Andy Schafer, Associate Director of Business Development, McDermott Will & Emery
Djibril Anthony, Principal Consultant, Mount Insights