The Art of Tough Conversations: Navigating Sensitive Messaging in Law Firms

Domains: Communications, Marketing Management and Leadership

In today's fast-paced environment, law firms often face challenging decisions on when and how to address sensitive issues both internally and externally. This session will provide attendees with the tools to effectively navigate these conversations. You'll learn how to establish criteria for determining when communication is necessary, engage meaningfully with firm leadership, and provide strategic counsel on delicate topics. Beyond words, you'll discover how to craft actionable steps that reflect the firm's commitment to thoughtful and authentic communication. Join us to ensure your firm's messaging aligns with its values and fosters trust and transparency both within and beyond the firm. 

You'll learn how to:

• Establish criteria to help your firm evaluate when to communicate externally and internally regarding sensitive topics
• Equip MBD professionals on how to engage in these conversations with your lawyers and then how to advise firm management on how to respond/approach the topic
• Describe how to tie actionable steps into your communications to show that the message is more than just words 

Speakers:
Andrea Christman, Vice President, Poston Communications
Lee Watts, Director of Diversity & Inclusion, Bass Berry & Sims